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Fashion is my passion, style my everyday job. I fuse my predominantly French style with trends from around the world to create personalised shopping and styling experiences for image conscious clients, enhancing their individual look. Ever since I can remember, I have been fascinated by art, fashion, and aesthetics. I entered the world of styling working with brands such as Lancôme, Calvin Klein, and Yves Saint Laurent — brands who epitomise elegance, beauty and style.

I find inspiration in all forms of beauty. I became an Image Consultant/personal shopper and  fashion stylist because I wanted to be able to draw together all the rich strands of style, from multiple shops, designer and brands, and to share my passion with those who would benefit from it most.

Having travelled and lived in many different cultures, I have a cross-cultural perspective on beauty and fashion, and am attuned to the nuances of individuals’ identity.

Everyone has a story and an individual look, and I work with them to enhance and display their unique character and features.

I have access to private showings with big name designers in London.

Today I use my training, intuition, and love of style and beauty to dress men, women, and children, and, above all, to make them happy. My clients vary from fashion designers and photographers, to corporate high flyers who need to make a sartorial splash in the boardroom. I’m proud to be the personal fashion stylist of one of my favourite shoe designers, Lucy Choi.

I specialise in maximising the clients’ budgets by knowing exactly where to shop, having an extensive knowledge of what is on offer, and utilising my long-lasting relationships with designers and store managers across London. I’m able to arrange private appointments at exclusive showrooms, optimising your time, and at sale time — which is always an effort to navigate through — can arrange to have items held whilst you make up your mind.


Lilya Chair is a French born, London based fashion consultant and personal shopper who specializes in aiding men and women in find what clothing works best for them within their given budget.

She guides her customers through the well-worn streets of Central London, visiting the myriad of high end to midrange stores. Read more on Crave.